Alexander Tredwell | Website & Logo Design

BJ Creative was tasked by Wax Selection to build a website for their new subsidiary business specialising in horticultural recruitment. They had a very strong presence in the pharma and med-tech recruitment industry but wished to expand to new audiences. They had very clear ideas on the logo and the colours that they wished to use. The iste was to be based on their flagsjip website for Wax Selection.

Alexander Tredwell had very clear design patterns that they wished to follow to stand out in their arena of business. We received their stock flagship image and based several initial designs around this and the colours that were the brand standards.

Web Design

Due to the size of this project, we had to ensure that the artwork covered enough of the site to truly show them how the final product would look. We started with some static imagery and filled the content with generic text. As most of the site was dynamically created from the jobs that the admin teams would post, we needed to account for varying size copy.

We settled on a design for the desktop site that was a fully responsive homepage and then a varying response page design dependant on the device and resolution that was to be used.

The mobile site was a completely separate build that used the core functionality of the desktop site but removed a lot of content that was not readable or easy to resize dynamically.

  • Stamford Web Design - Alexander Tredwell
  • Stamford Web Design - Alexander Tredwell
  • Stamford Web Design - Alexander Tredwell

The Build

We built the site using ASP.NET 4.5 and two Databases, one MySQL and one MSSQL. The new site was built in its entirety as a test site on a hidden domain so that the full functionality and cross-browser and cross-platform could be tested.

The site was initially hosted by BJ Creative on our server so that changes could be amended quickly at our end and this also then enabled us to managed the domains chosen for the website.

Skills used

Website design: Adobe Fireworks, Adobe Photoshop
Logo design: Adobe Illustrator
Website Build: Adobe Dreamweaver, Microsoft Visual Studio

The website can be viewed at www.alexandertredwell.com