Flawless Body | Website Design
BJ Creative was tasked by Pritpal Matharu to build a global web presence for his firms that were planning on expanding. One of the businesses already had a web presence but was not heavily using the site to get the best results from Google.
As the firms already had one strong logo that was widely recognised and used, we copied the same style for the second business but changing the wording accordingly. This started the mirroring process that would be used throughout the build and marketing.
The primary business had one primary strong colour and this was to remain. For this to work best for the businesses to be separate but also under the same umbrella we inverted the two sites, so that the primary colour was used for the backgrounds on one and used for the highlights and call-to-actions on the other. This symmetry through inversion enabled us to quickly build and test the two websites.
The main drive of this rebranding was to focus more attention on the new side of the business and the differing set of skills that they would be offering when they opened. We built the sites in ASP.NET 4.5, using some of the latest html code to lesson the page load times and ensure that the website was compliant with all modern browsers and mobile devices.
For sites of this size and infrastructure, a clear site map from Prit was esential to get the stacks for the navigation correct and could mean that we could sort the difficult and expanding list of treatments in to more user friendly lists and groupings.
The registering of the site and business on many local directories was also passed across so that people are able to get an accurate response when look for this very specific service.
We built the site using ASP.NET 4.5 and incorporated a contact page and used Master Pages throughout the site.
The site was initially hosted by BJ Creative on our server so that changes could be amended quickly at our end and this also then enabled us to managed the domains chosen for the website.
Website design: Adobe Fireworks, Adobe Photoshop
Website Build: Adobe Dreamweaver, Microsoft Visual Studio
The website can be viewed at www.flawlessbody.co.uk
Web design in Stamford