Wax Connect | Website Design
BJ Creative was tasked by Wax Connect to build a new website for them that would reflect the branding that they use heavily in all of their material. Their existing site was several years old and did not account for high mobile usage.
Wax were in a unique position where they were not highly ranked on Google for a multitude of reasons, but were still driving new business to their site from key areas. We talked around the best ways of enabling mobile viewing for the site and settled on a new website containing a slimmed down profile compared to the previous one as this would provide the best user experience without compromising the core of the functionality.
Wax Connect had very clear design patterns that they wished to follow to stand out in their arena of business.
Due to the size of this project, we had to ensure that the artwork covered enough of the site to truly show them how the final product would look. We started with some static imagery and filled the content with generic text. The new site was a lot smaller than the old, so we had to account for a lot of SEO redirects to maintain the market presence.
The start of this project revolved around the SEO that BJ Creative could build into the site. Wax Connect had not focused on this aspect of their site, but the new, although graphic, website has seen many search terms now appearing on the top 5 pages of Google whereas before, there simply was no presence in the top 300 links. Several search terms now appear on the first page of Gooogle.
We built the site using ASP.NET 4.5 and two Databases, one MySQL and one MSSQL. The new site was built in its entirety as a test site on a hidden domain so that the full functionality and cross-browser and cross-platform could be tested.
The site was initially hosted by BJ Creative on our server so that changes could be amended quickly at our end and this also then enabled us to managed the domains chosen for the website.
Website design: Adobe Fireworks, Adobe Photoshop
Website Build: Adobe Dreamweaver, Microsoft Visual Studio
The website can be viewed at www.waxconnect.com
Web design in Oakham